'Born in Canada, Living in London, Made in Italy', is Dsquared2's moto to live by. Founded by Canadian twin brothers Dean and Dan Caten, the brand debuted in Milan in 1995. From the beggining the brand cemented their reputation for theatrical runway extravaganzas. As for their design estetics, Dsquared2’s philosophy is an edgy mix of Canadian iconography, refined Italian tailoring and playful sensuality. The collections are a seamless melding of contrasts: sporty and glamorous, laidback and extravagant, masculine and feminine, creating a distinctive concept of alternative luxury.