About us

After 33 years of experience in the retail world, Helga Design decided to translate the
uniqueness of her multi brand boutique into an exclusive online shopping experience.
Functionality and practicality are what inspire Helga, who personally hand-picks and
evaluates each garment and is known for being one of the top buyers in the country.
Helga’s stance is to elevate and inspire the Israeli on line shopping experience by
bringing leading designers from around the world combined with new found talent, all
chosen to fit and cater your every need.



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